Anti-frizz treatment waterproofs your hair to stop frizz, even in the worst humidity.

Color chemicals leave hair porous and vulnerable to humidity. Dreaded moisture gets in – hair gets puffy, frizzes out!

Dr Joe Cincotta, PhD and Chief Chemist, Color Wow

“The key to fighting frizz is all about controlling moisture levels and locking the cuticle down as tight and smooth as possible. Unlike typical serum or oil-based humidity-fighting formulas that lay down a heavy coat on hair’s surface, (which deflate volume and leave the hair greasy) Dream Coat uses a groundbreaking, heat-activated polymer technology that is lighter than a feather. Dream Coat scatters teeny droplets randomly on hair’s surface. When heated with your blow-dryer these droplets connect and crosslink, forming an invisible, hydrophobic matrix that does two things:

1) Compresses each strand into a sleek, silky, supple shape
2) Sheathes every strand in a light, imperceptible “raincoatâ€